Prompt Engineering for Business Students

Use AI like a high-performing analyst, faster, clearer, and more responsibly.

AI can draft, analyze, summarize, and brainstorm in seconds. But the real advantage comes from knowing how to ask: how to structure your request, feed the right context, verify outputs, and prevent confident nonsense.

This module teaches you prompt engineering as a business skill, the same way we teach Excel modeling, financial statement analysis, and business communication: with repeatable methods, real cases, and quality standards.

Why this matters (beyond “using ChatGPT”)

In business, you’re rarely graded on effort, you’re judged on decision quality and communication clarity. Prompt engineering improves both:

• Better thinking: You learn to break messy problems into structured steps.

• Better outputs: You get cleaner tables, sharper memos, stronger slides, and clearer logic.

• Faster iteration: You can test assumptions and explore scenarios quickly.

• Professional responsibility: You learn when not to use AI, how to avoid data leakage, and how to cite/verify.

Think of AI as a powerful intern: helpful, fast, and sometimes wrong. Prompt engineering is how you manage that intern.

Who this is for

• Business students (Finance, Analytics, Accounting, Marketing, Supply Chain, HR, Entrepreneurship)

• Anyone working in business who wants to use AI effectively without sounding generic

• Researchers and teaching assistants who want smarter workflows (literature, coding help, drafting, revision)

No coding required. Curiosity required.